Stop charging what you are worth

Stop charging what you are worth

If you are a coach, consultant or service provider, you've probably heard more than once to "charge what they are worth."

We were also told to raise our taxes and sell premium packages so you can earn more and work less.

It all sounds good on paper, until the rubber meets the road and you actually have to sell the premium package to a client.

I have seen many people who have gone through some training courses for the design of a "premium package", only to find that gathering dust on their website.

Sales pages and packages look good with everything you need - but the mentality behind the sale of prize is missing.

The "Charge what you're worth" smash can do more harm than good in this situation.

Here's the thing. The amount of money people will pay has nothing to do with your self-esteem.

In fact, if you bind your customers what they are paying to the concept of "what you are worth," are releasing control of your self-esteem in the hands of others (who may or may not pay because of factors you can not control, including its dysfunction) - I do not think it's a good idea, right?

If you tie your self-esteem for your evaluation, any kind of waste can dampen your self-confidence and increase your insecurity - which of course will not support command premium price.

Instead, charge what your products and services are worth to your customers. Do not think about how many sessions (or the number of hours worked) are included in the package.

Think of the value of your customers are getting. Creating and delivering value is the key to exit the pattern of time-for-dollar

If you can separate your self from the value is expressed through their services, so the question "how can it be my time is worth so much" will not even enter into the equation.

If your customers achieve more from your service what you pay for, then offering them the package is doing them a service.

The key is to communicate effectively in order to understand the value of what you are offering, and the impact it has on their lives.

Most people, when selling high-end packages - are shot when they say their taxes. They get nervous, because they do not feel totally confident and sorted for their price.

They have not fully entered into the identity of those who want to be for their clients. They did not identify the only thing I want to be known for.

They have fully supported their unique super powers that set them apart from their "competition".

Claim your superpower is very critical to become confident when indicating your taxes. When you distinguish yourself, you will become one of a kind - if the offer is low, and you create a strong demand by communicating the value is expressed - your able to command a premium price without affecting sales.

If you can not be sure when indicating the price, how can your potential customers are convinced that they are getting more value than they are paying for?

Here is a simple exercise I take my clients through when they hit a block of "asking for more money":

Write down how your business impact of your clients in the areas of health, career, finance, relationships and personal growth. Then put a monetary value (as far as possible - you can be creative) against each item. Now, add the whole thing and see for yourself how much value you deliver.

You pay more? I bet the answer is a big fat yes.

Through its unique blend of Business + Marketing coaching with a twist mentality + Psychic, Ling Wong helps Maverick Entrepreneurs nail their message, argue their superpowers and muster the courage to monetize their Truth.

Ling helps clients translate their vision, purpose and superpowers in concrete strategies, attractive offers and effective communication that sell through its intuitive yet rigorous iterative process that comes from his training at Harvard Design School and 10 years of industry experience marketing online.